Restoration marketing, traced from spend to closed revenue.

Google Ads, Google Business Profile, review generation, QR tracking, and attribution — connected to the leads and revenue they actually produce.

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What it does

Spend, attribution, and closed revenue in one place.

Restoration marketing is hard to measure without a connected platform. Relay traces every channel — paid, organic, GBP, referral — from spend to closed revenue.

  • Google Ads spend and performance
  • Google Business Profile optimization
  • Review generation and reputation
  • QR-tracked print attribution
  • Lead source attribution by channel
  • ROI reported beside closed revenue
Capabilities

Inside the marketing module.

Three capabilities that close the loop from channel to revenue.

Channel tied to revenue

Each channel, traced to closed revenue.

Source attribution carries from lead through opportunity into the job and the invoice. ROI by channel is closed revenue, not lead count.

  • Source on the lead, the opp, the job, and the invoice
  • Channel ROI tied to actual revenue
  • Visible beside operations and finance
Connects to LeadsWhere intake and attribution start.
Ads, GBP, and reviews

Ads, GBP, and reviews in one place.

Google Ads spend, Google Business Profile performance, and review generation report alongside lead volume. Marketing performance isn't a separate dashboard.

  • Google Ads campaigns and spend
  • GBP CTR, calls, and direction requests
  • Review generation and reputation health
Source attribution

Lead source attribution by campaign and channel.

QR-tracked print, web forms, paid clicks, and GBP listings — every source attaches to the lead at intake. Sources roll up to channel ROI, not channel impressions.

  • QR tracking on print materials
  • Web form and GBP attribution
  • Channel ROI rolled up to ownership
Connects to CRMWhere the source carries through opportunities.
Built for restoration

Restoration marketing is local and loss-driven.

Five things that make Relay's marketing module restoration-specific.

  • Restoration marketing is local, not national

    Marketing serves a service-area. GBP, local SEO, and reviews carry weight that brand SEM doesn't.

  • Loss-driven intent is unique

    Restoration buyers search after a loss. The funnel is short, the urgency is real, and the attribution window is narrow.

  • Reviews compound

    Restoration companies live and die on reviews. Review generation is operational.

  • Print still works in restoration

    Door hangers, magnets, and yard signs still generate leads. QR tracking makes them measurable.

  • Source has to tie to revenue, not lead count

    Channel ROI is closed dollars per channel, not leads per channel. The attribution chain has to reach the invoice.

Who uses it

Three teams on the same attribution.

Each role uses marketing differently. Dedicated role pages are on the way.

Works with

Connected to leads and CRM.

Marketing attaches the source at intake and carries it through the CRM to closed revenue.

Marketing FAQ

Questions about the marketing module.

More on the resources page.

Does Relay manage Google Ads campaigns?

Yes. Google Ads spend, performance, and lead attribution sit alongside the rest of the platform — without exports between ad platforms and the CRM.

How does QR tracking work?

QR codes on print materials route to tracked landing pages. Source attributes to the lead with campaign and material attached.

Can Relay generate review requests?

Yes. Review generation runs from the customer record after a job closes, with channel and timing rules.

How is channel ROI calculated?

ROI is spend versus closed revenue per channel — traced from source on the lead to the closed invoice on the job. Not impressions, not leads — revenue.

Does Marketing connect to the Google Business Profile?

Yes. GBP performance — CTR, calls, direction requests — sits alongside Google Ads and review data in the same reporting.

See it run

See Marketing in your operation.

Thirty minutes with a restoration specialist. We'll walk through ads, attribution, and reviews against the way your marketing runs today.

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