Restoration lead management, from alert to opportunity.

Real-time loss alerts, web forms, calls, and referrals — every lead lands with its source attributed and routed to the right rep.

What it does

Every restoration lead, from the moment it lands.

Every lead starts somewhere — an alert, a phone call, a referral, a paid click. Relay captures each one with its source attributed, routes it to the right rep, and tracks the path from intake to opportunity.

  • Real-time water, fire, and storm alerts
  • Web, phone, and referral intake
  • Lead source attribution
  • Routing to the right BD rep
  • Lead-to-opportunity conversion
  • Pipeline visibility from first touch
Capabilities

Inside the leads module.

Five capabilities that make lead intake work — and what each one connects to.

Lead record

Each lead, tied to a customer record from the start.

When a lead lands, the customer record is created or linked — with channels, history, and account value visible from day one. Sales, BD, and operations all see the same customer.

  • Customer record created or linked at intake
  • Channels, history, and account value visible
  • Operations sees the same customer the moment sales does
Connects to CRMPipeline picks up where leads leave off.
Real-time alerts

Real-time alerts for water, fire, and storm losses.

Live loss notifications stream in with location, type, and proximity. Each alert routes to the right BD user based on territory, division, or rep capacity.

  • Live water, fire, and storm notifications
  • Routing by territory, division, or rep capacity
  • Status tracked from new to converted to closed
Multi-channel intake

Multi-channel intake — alerts, calls, web, referrals.

Every lead source lands on the same record. Inbound calls, SMS, web form submits, and referrals carry their source forward — and tie to the contact, the account, and the eventual job.

  • Inbound calls and SMS captured as leads
  • Web forms and referrals attributed automatically
  • Activity timeline visible across the lifecycle
Connects to CommunicationsCalls and SMS land here first.
Source attribution

Source attribution from spend to closed job.

Every lead carries the source it came from — Google Ads, GBP, referral partner, direct. Attribution rolls up from individual leads to channel ROI, visible alongside spend.

  • Source attributed at intake, not after the fact
  • Channel ROI tied to closed revenue
  • Visible alongside Marketing spend
Connects to MarketingWhere the spend that produced the lead lives.
Lead to job

Lead-to-job conversion in one click.

When a lead becomes a job, the customer, the address, the loss type, and the activity history flow into the job record. Operations picks up where intake left off.

  • Customer, loss type, and history carry forward
  • One-click opportunity-to-job conversion
  • Operations starts with full context
Connects to JobsWhere the lead becomes restoration work.
Built for restoration

Restoration leads aren't generic web leads.

Five things that make Relay's leads module restoration-specific — not a translation from horizontal sales.

  • Loss-driven, not seasonal-driven

    Restoration leads happen when losses happen — storms, fires, floods. Relay's intake is real-time, not batch.

  • Source is on the lead, not in a spreadsheet

    Every lead carries its source forward — alert, paid click, referral partner — so attribution doesn't get reconstructed at month-end.

  • Loss type and division route the lead

    Water versus fire versus reconstruction routes to different teams. Routing happens on loss type and division, not generic round-robin.

  • Speed-to-first-contact is the work

    Restoration leads are won on response time. Relay surfaces alerts the moment a loss appears and routes them to the rep who can respond.

  • The lead becomes a customer, then a job

    Lead, customer, and job all live on the same lifecycle. The handoff is data, not exports.

Leads FAQ

Questions about the leads module.

More on the resources page.

What sources can Relay capture leads from?

Real-time loss alerts (water, fire, storm), inbound calls and SMS, web form submissions, referral partners, and QR-tracked print. Each source is attributed to the lead from intake.

How fast are loss alerts delivered?

Loss alerts stream in real-time as the data sources publish them. Routing to the right BD rep happens automatically based on territory, division, and capacity.

Can different loss types route to different teams?

Yes. Routing rules can target by loss type (water, fire, mold), division (mitigation, reconstruction, contents), territory, or rep capacity.

How is lead source attribution maintained through conversion?

The source attaches to the lead at intake and carries forward to the opportunity, the job, and the invoice. Channel ROI rolls up from closed revenue, not lead count.

Can leads convert to jobs without re-entry?

Yes. Lead-to-job conversion is one click. Customer, loss type, address, activity history, and source attribution carry forward to the job record.

See it run

See Leads in your operation.

Thirty minutes with a restoration specialist. We'll walk through real-time alerts, multi-channel intake, and attribution against the way your team captures losses today.

Book Demo