Relay swaps in tracking numbers on your site and captures the exact ad click, campaign, and source for every call, then follows that call through to the job it becomes.
Dynamic number insertion turns anonymous calls into attributable revenue events tied to the ad, the lead, and the job.
The things that turn a ringing phone into measurable marketing ROI, and what they connect to.
Relay swaps in a tracking number for each web visitor session and captures the exact Google ad click, campaign, source, and landing page. So a call isn't just a call — it's an attributable event tied to the ad that drove it.
The captured click follows the call to the lead and the job it becomes, and powers automatic Google Ads offline-conversion upload with the job's real value. Your ROI is spend versus closed revenue per channel, not impressions or lead counts.
The things that make Relay's call tracking pay off for restoration marketing.
The job starts with a call. If you can't tell which ad produced the call, you're optimizing spend blind.
Counting calls rewards volume. Tying the call to the closed job rewards revenue: the number that matters.
The source is captured on the call and carried to the lead and the job, not reconstructed in a spreadsheet at month-end.
Because the ad click rides along, Relay can push the real job value back to Google Ads automatically.
The number rings on the phone system, the source attributes the lead, and the value comes from the job.
Dynamic number insertion assigns a tracking number to each web visitor session and records the exact Google ad click, campaign, and landing page for that call.
Either way works. Bring your own numbers or use ones Relay provides, and we work with you to get everything configured. Relay manages the number pool with duplicate-across-org protection.
Yes. The captured ad clicks power automatic Google Ads conversion upload, so spend is optimized toward closed revenue.
On the call, then the lead, then the job, so ROI rolls up from real closed revenue, not call counts.
About an hour with a restoration specialist. We'll trace a call from the ad click to the closed job against the way you run marketing today.
